The company takes its name from the English translation of the Italian mountain flower "Stella Alpina" which grows high in the mountains around the area where the company was founded. Today the company is headed by Sante's son, Gabriele Mazzarolo and has offices in Los Angeles and Tokyo while the original headquarters and main research & development facility remain in Northern Italy. Alpinestars was also a renowned manufacturer of mountain bikes up until production ceased in 1996 and has now focused on producing a specialist line of clothing and rider protection for mountain bike athletes.
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