ION Audio designs and manufactures Bluetooth audio products, turntables, electronic musical instruments, and conversion products under the ION brand. Many products revolve around combining an analog audio player with an analog-to-digital converter , marketed as devices that allow the user to transfer their old media to a digital format. ION Audio has won the Best of Innovations Award in 2009 for the Drum Rocker and in 2012 for the Piano Apprentice at the annual Consumer Electronics show in Las Vegas.