The company opened its first boutique in West Hollywood, CA and appeared on the cover of German Vogue in 1987. The brand has been featured in numerous fashion magazines, including GQ, Vogue, Elle, L'Uomo Vogue, Esquire and Vanity Fair. Recently celebrating twenty-five years in the industry, the brand remains highly influential, creating campaigns that deploy film, music and designer collaborations that communicate a lifestyle that is distinctly Los Angeles.
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