Playtex was the first to advertise undergarments on national television in 1955 and the first to show a woman wearing only a bra from the waist-up in a commercial in 1977. Playtex-branded tampons were introduced in the 1960s and became the primary competition to incumbent Tampax. It was one of the tampon manufacturers that were sued for aggressively advertising over-absorbent tampons, which led to toxic shock syndrome.
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