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The brand competes well with established rivals such as Fisher-Price, even though Tiny Love sells only 25 toys and accessories. As of 2004, the Tiny Love brand accounted for about 3 percent of the global market in baby toys, with annual exports of $50–60 million. The company's revenues were growing by 25 percent a year at that time, with the most dramatic growth in the Far East, particularly in Japan.
