Titleist is an American brand name golf equipment and apparel products produced by the Acushnet subsidiary, which is headquartered in Fairhaven, Massachusetts, United States. It was founded in 1932 by Philip E. Young, and is a subsidiary of the South Korean company Fila. Several marketing mottos have been promoted for the Titleist brand, including "The #1 ball in golf", "Serious clubs for serious golfers", "It's not how you mark your golf ball, it's how you mark your Titleist".