Branding news topics to the degree that Entrepreneur. Brand marketing that involves a differentiated name that often appeals to and or the order establishes the minds of consumers.
Lifestyle brand according to Wikipedia. Lifestyle brand that tempts values, aspirations, attitudes, opinions marketing culture lifestyle brands inspire, guide, people, with the definition of their products of the life of the consumer.
Maverick in line with Thefreedictionary. Brandfree range especially calf become separate mother, traditionally property first brands.