During the height of their popularity, which was in 1998, Teenie Beanies were the cause of many fights at various McDonald's locations, resulting in calls to police, criminal charges, and injuries. Though they were sold for around $2 each along with a Happy Meal, they were often sold for much higher prices on the secondary market after the promotion. Consumers could log onto http://www.ty.com/ and play online with their new Teenie Beanie as a marketing decision to raise public awareness and garner interest in the Beanie Babies 2.0 virtual pets.
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