As a fashion designer, Coco Chanel catered to women’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewellery of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion. The House of Chanel is known for the “little black dress”, the perfume No. Chanel used masculine colours, such as grey and navy blue, to denote feminine boldness of character.