Gucci generated about €4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand. Gucci operates about 278 directly operated stores worldwide and it wholesales its products through franchisees and upscale department stores. In the year 2013 the brand was valued at $12.1 Billion USD with a sales of $4.7 billion USD.
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