The character's first appearance on an item, a vinyl coin purse, was introduced in Japan in 1974 and brought to the United States in 1976. By 2014, when Hello Kitty was 40 years old, she was worth about $7 billion a year, all without any advertising. Hello Kitty is also the main character at the two Japanese Sanrio theme parks, Harmonyland and the indoor Sanrio Puroland.
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