Purple Cows

It was originally published under the title "The Purple Cow's projected feast/Reflections on a Mythic Beast/Who's Quite Remarkable, at Least" the poem became popular, eventually becoming what one commentator called "[t]he most quoted poem in twentieth-century America, after "The Night Before Christmas". Marketer Seth Godin has used the phrase "Purple Cow" for the concept of marketing a product as "intrinsically different. " The phrase has also been used for the marketing concept of choosing a name which "makes your audience stop in their tracks and wonder why the title was chosen.